Redistributing music from one distributor to another can be a tricky process, but when done correctly, it ensures that your play counts, playlists, and related artist links remain intact. Here’s a comprehensive guide to help you switch distributors smoothly without losing your hard-earned streams or placements.
Key Steps to Redistribute a Previously Released Song or Album
- Ensure Metadata Consistency
- Song Titles, Artist Names, and Artwork: These must be identical to the original release.
- Audio Files: Use the exact same files as the original release (same track length and format).
- Release Type: Match the original (e.g., album, EP, single).
- Release Date: Use the same release date as the original.
- Preserve ISRC and UPC Codes
- ISRC (International Standard Recording Code): This unique identifier is assigned to each song and is critical for retaining play counts and playlist inclusions.
- UPC (Universal Product Code): This is assigned to the entire release (album, EP, or single).
- Retrieve these codes from your current distributor’s backend. If you’re having trouble finding them, reach out to your distributor’s customer support.
- Coordinate the Transition
- Upload the release to the new distributor using the original ISRC and UPC codes.
- Wait until the new release is live on DSPs (Spotify, Apple Music, etc.) before taking down the old release.
- During this overlap period, the old and new releases may coexist for a few days, but that’s okay.
- Verify Play Counts and Playlist Retention
- Once the new release is live, check Spotify or other platforms to confirm that the play counts have transferred.
- Hover over the popularity bar on Spotify to ensure counts are identical before removing the old release.
- Remove the Old Release
- Use your old distributor’s platform to remove the release.
- Some distributors charge a fee for takedowns, so check their policies.
Special Cases
Distributing a Deluxe Version
- Use a new UPC (assigned by your new distributor) for the deluxe release.
- Play counts will still link for individual tracks, provided the audio files, titles, and track lengths remain the same.
Redistributing a Remastered Version
- A remastered album can retain play counts if the track length and format are identical to the original release.
- Even if the audio files differ slightly (e.g., higher quality due to mastering), play counts can transfer successfully.
Tools and Tips
- Check Metadata Carefully: Triple-check ISRCs, UPCs, and metadata for accuracy before uploading to the new distributor.
- Plan Ahead: Allow 4–6 weeks for the new release to propagate and for any delays in the transition process.
- Communicate with DSPs: Some distributors offer support to ensure a smooth metadata transition.
Why Consider Switching Distributors?
- Cost: Annual fees may no longer make sense for inactive projects.
- Features: New distributors like TuneControl, DistroKid, Too Lost, or Amuse offer tools such as payment splitting or mobile-friendly uploads.
- Performance: Issues with old distributors (e.g., errors or poor support) may make switching a better option.